The propane opportunity — why 18% of South Dakota homes are the sweet spot
At 18%, South Dakota's propane share is the highest in the region and nearly double the national average of 5%. These are predominantly rural homes beyond the natural gas distribution network — farms, ranches, and small towns in the vast central and western plains. A propane-heated home spending $2,000-$3,000 per winter can save $1,200-$2,000 annually by switching to a cold-climate heat pump at $0.14/kWh. The payback is typically 4-7 years even without incentives. For these homes, a heat pump is not a philosophical choice — it's straightforward arithmetic. The challenge is installation logistics in remote areas: finding qualified installers and managing backup heat for -20°F nights.