When cleaning is worth considering
Start with evidence. Cleaning is worth considering when panels are visibly coated and production is persistently lower than comparable sunny periods. Dry climates, nearby construction, agricultural dust, salt spray, wildfire smoke residue, low panel tilt, and long gaps without rain raise the odds that cleaning matters. A single cloudy week is not a cleaning signal. Compare clear-day output before and after rainfall; if production returns to normal after rain, paid cleaning is unlikely to be urgent.